Setup and production for the exhibition curated by OMA at Palazzo Reale. Milan, ITA

“ What is a department store? What is its role in different urban contexts? How has the digital revolution affected the practice and particularities of its shopping environment? There is no precise answer to such questions as there is no way to reduce the notion of “department store” to a single statement. A department store is rather a diverse collection of values and identities, expressing the history of the city it belongs to. More than a place, a department store is an open and adaptable cultural canvas of its location, whether it be London, Paris, New York, Tokyo or Milan.”

www.oma.eu